If it doesn’t sell it isn’t creative

Internship report Ogilvy

CATEGORY
Booklet design
CONTRIBUTION
Full contribution
CLIENT
Study Asignment / Ogilvy Amsterdam

CASE
For my internship at the multinational advertising agency Ogilvy in Amsterdam, I created this report to reflect on my experience. The agency still carries the name of its founder, David Ogilvy, a Manhattan advertising legend from the Art Deco era. Inspired by this heritage, I incorporated subtle retro American influences into the design.

Additionally, I integrated Ogilvy’s signature red, a color prominently featured in the agency’s branding and interior design, to create a visual connection to its identity.

To elevate the presentation, I housed the report in a custom-made, high-gloss red lacquered box. The inside was coated with chalkboard paint, providing space for my mentors and instructors to leave feedback—symbolizing Ogilvy as a place of learning and continuous growth.