CATEGORY
Branding, Booklet Design, Logo Design, Concept
CONTRIBUTION
Full contribution
CLIENT
Rauw Music Venue (Fictional Client)

CASE
In the final year of my studies, I was given the task of designing the branding for a fictional music venue called Rauw, which translates to "Raw" in Dutch.

As the centerpiece of the branding, I created an iconic character named Wollfie—a wolf-like figure representing nightlife and the untamed energy of a music venue.

The imagery of a howling wolf is often associated with attraction, as seen in classic cartoons where a wolf howls at the sight of a beautiful woman.
Additionally, the wolf ties into the Dutch expression “ik lust je rauw,” meaning “I can eat you raw” a playful, flirty phrase that perfectly aligns with the venue’s bold and edgy identity.